How Manufacturers Can Market Their Business

What’s your why? What’s your strategy? These are two key questions you should be asking yourself when marketing in the manufacturing industry. Too many people miss out on the great ways you can market your product and company in this industry and help your team out. 

Know Your Clientele

You should know why and what you are marketing and the best way to implement that marketing strategy to lead to results—measuring your marketing and finding out what works versus what doesn’t plays a crucial role in these three different industries. Does your clientele find you from your website? From social media? What do they have the most interest in? These are vital variables that you need to be able to measure to see what works best and does better for your company in the future. Always remember that it is about them, not you. 

Brand Awareness & Customer Loyalty

Brand Awareness—you can never have too much. The more people that know your brand, the better. This is where marketing plays a significant role and can get brand recognition for everyone. On the other hand, customer loyalty is just as important; building that relationship with customers is enormous. It may sound cliche, but a prospect is likelier to choose a company who had a better customer loyalty and first impression. 

Social Media, Videography, Photography

One of the best things to take advantage of is pictures, videos, and using your social media correctly. Taking videos and photos of products can be very attractive to your viewers. For example, there are many times when prospects can’t see a product in person but would love to see it operate still, which is where videos and pictures can come in handy. On the other hand, with the way technology has expanded and the amount of people who use it, social media is your best friend if you’re in the marketing world. As seen in the picture above from Smart Insights and Hootsuite, you can see the data supporting social media. Take advantage of these three key components, and you will already be more successful.

 

Keep It Simple

The simpler, the better—don’t overcomplicate it. Your customers want something easy to find and easy to use. The most significant part of inbound marketing is your website and the social media tactics you use. The easiest way to give people more information is through your website and social media. If customers want more information, it should be easy to access and simple; they shouldn’t have to look forever for what they need. 

Plan Ahead & Plan Big

Your marketing plan should be the staple point of what you want to do within your company. This strategy should be well thought out and planned in order to stay ahead of your competitors in the manufacturing industry. In marketing, it is essential to have a clear plan and vision of the goals you want to achieve within your company and keep content fresh for viewers to see.

Moving Forward

Marketing in the manufacturing industry will always be a top priority if a company wants to be successful. If you don’t market your product, how will anyone know about it? Success is never guaranteed, but if you can stay on track and realize what makes your company and customers happy in the manufacturing industry, you are already one step ahead.

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Standard Features

  • Hand Pendant
  • 22″ Touch Screen Monitor
  • Omron FlexCNC Controller
  • Mobile Control Panel
  • Through Spindle Coolant 
  • Auto Tool Changer 
  • Flood Coolant
HP
Max RPM
FT/LBS
Series

18

4000

92

C-20-02 / C-10-02

18

6000

61

C-20-02 / C-10-02

33

12000

61

CM-20-02

Auto Stand-Off – This is currently defined to be surface stand-off and not to be confused with vector stand-off in 5-axis mode. The current auto stand-off is based on a changing surface and will adjust vertically based on the angle of the “A” Axis, so there is five (5) axis taken into account during the calculations, but this is not the same as the tool vector stand-off. There is the ability to do the vector stand-off change while the machine is running manually with buttons on the screen.

Z-Reader Probe – The Z-Reader is a device for mapping the location of the surface. It can be controlled manually & programmatically. The option is NOT active while cutting & is retracted out of harm’s way. It can be triggered to verify the surface at every pierce before the cutting process starts, or it could be used to drive surface mapping of the whole part before cutting starts. It begins with initialization or zeroing of the device to the surface at the beginning of a program and then accumulates or tracks the difference from that zeroing effort.

Automatic Edge Finder – The edge finder is or can be utilized manually (Jogging Method & Screen Buttons), programmatically (M & G codes), or fully automatic routine (dedicated program). This option sets offsets & program rotation to match the orientation & location on the cutting table.

AC Unit Installed on Electrical Cabinet – The unit is mounted on the cabinet’s High Power (480v) side. It is close to the location where the drives are mounted. This option keeps the cabinet temperature stable and allows heat dissipation faster. The servo drives for all axes are the most significant contributors to heat inside the electrical cabinet.

5-Axis Renishaw CalibrationThe calibration unit is a Renishaw model APCA45 with a modified spherical stylus. The device has a retractable cover and air purge to clear debris & dust during the activation process. It mounts to a swing arm controlled by a pneumatic rotary, so it is out of the way during regular operation and swings into the calibration position for calibration only. 

HP
Max RPM
FT/LBS
Series

18

4000

92

G-20-06 / G-10-06

18

6000

61

G-20-06 / -10-06

40

4000

217

GM-20-06 / G-20-06 / G-10-06

40

6000

145

G-20-06 / G-20-06 / G-10-06